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We hope you are staying safe and are all well during these strange times. We wanted to send all our fans a quick reminder around the exciting BBC schedule of our superb Magic Light Productions programs aired across the BBC this December 2020. We have been seeing a high demand for our Aurora soft toys lately as we always do on the run up to Christmas.  Have you seen the Gruffalo BBC channel intro? The popular Magic Light Productions are often showing short clips at the start of programs to give viewers a taste of Julia Donaldson's favourite characters which...

It will have been 2 years since we last saw everybody’s  favourite Dragon Zog on our tv screens. It seems like yesterday we were at the opening premier at BBC Manchester back in November 2018. One thing is for sure, 2020 has been a strange year. Not only have we had to adjust to a new normal way of living but TV productions of our favourite shows, films and documentaries have ground to a snails pace. Extra social distancing has meant that production teams around the world have had to adapt to a new way of working in a covid-secure environment adhering...

This month we are giving away a Pusheen Super Stationery Stationery Set. 

This June, we are offering a free £5 voucher to use when you spend £20 or more at Character Toy Store.

In May we gave away a Julia Donaldson Stickman soft toy. Our winner was announced on Instagram today. Stephanie Alexandra Thomson was the new owner of her own Stickman soft toy. See our Instagram page for more details.  Don’t forget to be in with a chance or winning products in our monthly product giveaways you need to be signed up to our mailing list and also follow us on Instagram where the prize draw takes place.  we draw the names out of a hat on the last day of each month.  Stay tuned to see what product we’re giving away this June.