The Gruffalo




The Julia Donaldson Soft Toy Collection

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Product of the Week

The wonderful story of Julia Donaldson’s Snail and the Whale. This gorgeous plush toy is a perfect gift for all fans of the book!

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The Character Toy Store

We are a family run business located in the north-west of England selling character soft toys, stationery sets and gifts. Our brands reflect popular characters from TV and film and include Zog, Room on the Broom and Gruffalo. We pride ourselves on excellent customer service and flexible fast delivery. Join our mailing list and follow us on our social media channels for some of the latest news, competitions and product giveaways. We are proud to be listed on toyshopuk


Thanks to Character Toy Store. Great communication and the stationery set arrived quick.

Michael S. on Sep 15, 2019

Gorgeous high quality toy that my daughter LOVES reading the books with, or watching the program on iplayer. 

Sophia Bendoraitis on Jan 10, 2019

The characters look just like they do in the story and are perfect to use while reading along! They came in good time, especially given international shipping!

Jessie - Trustpilot, 18 Oct 2020

Excellent service, with easy to use website and very efficient delivery.

Zoe - Trustpilot, 26 Jul 2020