Character Toy Shop - Our Story

About us

Welcome to The Character Toy Store. Home to a range of licensed plush soft toys featuring all your favourite characters from books and film.

We set up the business back in 2017 and have since grown our product range to include stationery, soft toys and gifts.

We are a Manchester-based company and our stock range is always increasing so if we don't have what you are looking for now - we may stock what you’re after in the very near future.

Product safety is very important to us and so all of our stock conform to the relevant European safety standards, labelled as such with the CE marking. Our plush toys are tested and comply with the latest EN71 regulations. You can shop with us with confidence that all of our suppliers are well renowned and well-established manufactures and distributors.


We are an independant toy shop

As an independant toy shop, based in the north west of England, we offer fast delivery of our products to mainland UK. We offer worldwide delivery using Royal Mail to ensure your products that you buy from us reach you in the condition you expect and within the fastest timeframes possible. We do our utmost to ensure we use sustainable packaging where we can.


We are highly rated on Trustpilot

We have an excellent rating on Trustpilot so can shop with us, assured that you are going to receive the very best service. 

Here is what some of our customers have to say about us.

"The stuffies I ordered were as pictured and my little guy loves them."

"Fast delivery to Canada -  Very helpful, even rang to checkthe delivery address. and goods turned up in time for Christmas"

Great Find - The characters look just like they do in the story and are perfect to use while reading along! They came in good time, especially given international shipping!


Specialists in book-based character toys

As an independant store, we chose to specialise in the Julia Donaldson ranges from Aurora World. You found on Google for that reason. We want to offer the best service and delivery times for all our customers and by using sustainable packaging, we are doing our bit to reducing our enviornmental impact. Our Shopify store is easy to use and secure meaning you, our customer has a pleasant user experience whenever you shop with us. 


Julia Donaldson Soft Toys

We are stockists of the fully licensed soft toy ranges from Aurora World. Aurora have the exclusive licnese for Julia Donaldson. There are a wide range of animal soft toys available in the Julia Donaldson collections from cats, dogs, snakes, dragons and more. They all form part of the stories for which the renowned author is famous for all over the world. With fans as far flung as Austrlia and Japan, to places closer to home such as Europe, as well as the USA.


The gruffalo soft toys

Our collection of Gruffalo soft toys are perfect for story time. Role play alongside reading helps your chilren's imagination and helps connect the story to real life.


Cat soft toys

Cat is from Room on the Broom. He belong to the witch in the classic tale of the Room on the Broom.

Dog soft toys

Our classic soft toy dog features in the Room on the Broom storybook.

Fox soft toys

Fox is a character that features in our Gruffalo. the character wants to eat our protagonist mouse character. If you're looking for a fox cuddly toy for your loved one then we can recommend introducing you to the amazing story of the Gruffalo.

Soft toy mouse

Mouse - the protagonist character from our classic Gruffalo storybook, is the quick witted rodent who outwits even the most ferocious of creatures, from Snake and Fox to Owl and even.. yes, the Gruffalo himself! 

Our best seller Mouse soft toy is availble in our 7 inch tall super soft fabric - perfect for those bedtime readings with your little ones.


Cat in the Hat Soft Toys

Dr Seuz's Cat in the Hat collection features our classic Cat in the Hat plush soft toy.

What are EN71 regulations?

The European standard EN 71 specifies safety requirements for toys and covers all aspects of safety for children's toys – from materials, design, construction, assembly, labelling and its packaging. More information can be obtained from


We are able to provide great customer service. We serve customers from all over the globe with customers as far as USA, Australia and Asia. Our fast delivery times mean we have many happy customers.

We work hard to ensure that our Shopify store is as user friendly as possible. If you would like to give us feedback, have any ideas of how you think we could improve then get in touch with us at

As one of the leading online toy stores in the north west of England, we take pride in offering our customers fast shipping, a personalised service, official licensed only stationery, soft toys and gifts as well as VIP discounts and offers to our subscribers. 

We hope you enjoy your shopping experience with us. If you would like to make a suggestion on our website, stock or simply want to say hello, we would love to hear from you.

Thank you,

The Team

Character Toy Store