Latest News from Character Toy Store — Soft Toys

We shed light on one the UK's favourite children's illustrators and unique Style Who is Axel Scheffler? German-born Axel Scheffler began his career in advertising and publishing in the 1980's. After studying briefly at the University of Hamburg, Germany, he dropped out of his History and Art course, instead, pursuing National Service in his home country. By 1982, Axel was 25 years old and living in London studying Visual Communications at the Bath Academy of Art in Wiltshire. It was during these years, (1982 - 1984) that he decided he wanted to be a children's illustrator.    Axel SchefflerBy 1988, his...

Whether you read science fiction or biographies of inspirational figures, World Book Day is a celebration of the written word and all that it represents. Books have been empowering humans for millennia. Not only do book provide us with knowledge, they educate us enabling us to learn from others, bringing us closer to the author, re-telling their story, inspiring you and firing up your imagination.  When you look at the written word on a fundamental level, books are quite something. Yet with the advent of digital technology, epitomised by e-book readers, people thought that the days were numbered for the humble...

We hope you are staying safe and are all well during these strange times. We wanted to send all our fans a quick reminder around the exciting BBC schedule of our superb Magic Light Productions programs aired across the BBC this December 2020. We have been seeing a high demand for our Aurora soft toys lately as we always do on the run up to Christmas.  Have you seen the Gruffalo BBC channel intro? The popular Magic Light Productions are often showing short clips at the start of programs to give viewers a taste of Julia Donaldson's favourite characters which...

Who is Zog? Find out about this charming friendly accident prone dragon and the story behind his creation.