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If you place an order this weekend, we are offering free UK delivery on all orders over £10. This offer expires on Sunday 8th October at 11:59pm No code is needed and the delivery shipping will be calculated at the checkout. Happy shopping!

Welcome to the Character Toy Store. We specialise in the sale of soft toys, licensed toys, stationery and design led gifts. We are based in the the North West of England and ship our products worldwide.  Our toy shop stocks the Julia Donaldson ranges of plush soft toys all available with free delivery*. As one of the best toy stores in the north-west of England, as a successful family run business. As an online only toy shop we can keep our prices low and our levels of service high with fast free delivery* Our Price Match Promise We offer a price...

"The Gruffalo" is a beloved children's book written by Julia Donaldson and illustrated by Axel Scheffler. First published in 1999, the story has captivated the hearts and imaginations of readers young and old. It's a tale of wit, bravery, and the power of storytelling.Once upon a time, in a deep, dark wood, there lived a clever little mouse. This mouse was no ordinary mouse; he was small, but he was smart, and he knew how to outwit those who wanted to eat him. He would often take strolls through the forest, and whenever he met a potential predator, he would...

In the bustling world of parenting, finding toys that are not only delightful for kids but also have educational benefits can be a real game-changer.   At Character Toy Store, we understand the value of toys that not only bring joy to children's faces but also contribute to their development. That's why we take immense pride in our Aurora range of sustainable Julia Donaldson range of soft toys. With our high Trustpilot rating, we've become a trusted source for parents seeking the best for their little ones.   Child Development and Language Skills When it comes to child development, soft toys...