Aurora World Licensed Products

Discover the Magic of Aurora World: Your Trusted Source for Enchanting Soft Toys

Welcome to the enchanting world of Aurora World and their plush soft toy range, where imagination comes to life through our exquisite collection of soft toys. As a small business dedicated to bringing joy and wonder into the lives of children and collectors alike, we take immense pride in being an official distributor of Aurora World licensed soft toys.

At Character Toy Store, we've been selling these officially licensed cuddly companions and plush pals since 1981. With over four decades of experience, we've mastered the art of turning plush fabric into delightful, huggable creations that captivate hearts and spark smiles. Our commitment to quality and innovation has made us a globally recognised brand, trusted by families and toy enthusiasts worldwide.

Quality That You Can Feel

When you choose an Aurora World soft toy from Character Toy Store, you're selecting a masterpiece of craftsmanship. The skilled artisans pour their passion and expertise into every stitch, ensuring each plush friend is not just a toy, but a cherished companion. Aurora take pride in using the finest materials, from soft, touchable fabrics to hypoallergenic stuffing, to create toys that are safe, durable, and irresistibly cuddly.

A World of Imagination

At Character Toy Store we specialise in licensed character based plush toys from Aurora World's collection. It really is a treasure trove of imagination. From the all time classic Gruffalo that evoke nostalgia with young parents to whimsical creatures inspired by nature's beauty, there's a character toy to suit every taste and personality. Whether you're looking for a snuggly bedtime buddy or a unique gift that will be cherished for years, you'll find it within the magical realm of Aurora.

Dedicated to Sustainability

Beyond creating lovable toys, we're committed to preserving the environment for future generations. Aurora World takes its responsibility seriously, and we strive to make sustainable choices throughout our production process. We're proud to contribute to a greener world by using eco-friendly materials, minimizing waste, and promoting responsible sourcing.

Join the Aurora World Family - at Character Toy Store

As a small business that shares the same passion for quality and enchantment, we are thrilled to offer you a handpicked selection of Aurora World's licensed soft toys. Explore our website and discover the perfect plush companion that will bring joy and comfort to your life or the life of someone you care about.

Thank you for choosing Aurora's officially licensed products. We invite you to explore our enchanting range of soft toys, and we look forward to being a part of your journey to create cherished memories that will last a lifetime.

Discover our gorgeous range of licensed soft toys

Discover the enchanting Gruffalo range with our delightful soft toy collection, or  featuring huggable companions inspired by the beloved storybook character.

Why not explore the Room on the Broom range of plushies. Witches get a bad name but not ours! Room on the Broom's Witch is friendly by letting all her animal companions share her broom with her. Get on board and share the broom by collecting the whole gang!

Shaun the Sheep, the lovable and mischievous character from Aardman Animations, has captured the hearts of fans worldwide. With his signature wit and charm, Shaun embarks on exciting adventures on Mossy Bottom Farm, making us laugh and teaching us valuable life lessons along the way. Now, you can bring the magic of Shaun the Sheep into your home with our delightful range of officially licensed Shaun the Sheep soft toys, crafted with the same attention to detail and whimsy that has made the character a beloved icon.